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Should I Be Using TikTok to Grow My Business?

Updated: Jun 18, 2020

The hottest social media question for 2020: Should I use TikTok for my business? Read on for an insider's experience.


We all knew it would happen, but maybe we didn't know it would look like this. Facebook has been the leader in social media for what feels like forever, but even they have been telling advertisers that video was the future for social media. As a marketer, I can tell you that Facebook video hasn't played out the way I thought it would for my business or the businesses I represent, but I did - and still do- believe that short videos are the social media of the future. Which is to say, now.